Ringtone

Ringtone

Exploring the Rise and Fall of Nokia in Mobile Phones

Wilson, Keeley (Senior Research Fellow, INSEAD); Doz, Yves L. (Solvay Chaired Professor of Technological Innovation, INSEAD)

Oxford University Press

11/2017

208

Dura

Inglês

9780198777199

15 a 20 dias

This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for leaders of other corporations, management scholars, and students.
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