Ambush Marketing and Brand Protection

Part A - Ambush Marketing, Concepts, Developments, and Incidents
1: Ambush Marketing
2: The Evolution of Ambush Marketing Laws
Part B- Ambush Marketing: United Kingdom and European Union Law
3: Trade Marks and Merchandising
4: Passing Off, Copyright, and Designs and Related Rights
5: Symbols and Emblems
6: Sui Generis Protection against Ambush Marketing By Association
7: Licensing, Broadcasting, and Exhaustion
8: Advertising and Trade Regulation
9: Selling Tickets or Using them for Promotional Purposes
10: Civil and Criminal Proceedings and Border Control
Part C: Ambush Marketing: Laws around the World
11: International Context
12: Australia
13: Canada
14: New Zealand
15: South Africa
16: United States

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• Direito contratual
• A lei de copyright
• Lei Marcas
• Vendas e marketing