Marketing

Part One: Core Principles, Context and Customers
1: Marketing principles and practice
2: The marketing environment
3: Consumer buying behaviour
4: Business to business marketing
5: Services and relationship marketing
Part Two: Marketing Strategy
6: Marketing strategy
7: Marketing research and analytics
8: Market segmentation and positioning
9: International marketing development
10: Branding decisions
Part Three: Marketing Tactics
11: Product: new proposition development and innovation
12: Place: channels, supply chains, and retailing
13: Price and customer value
14: Promotion I: principles of marketing communications
15: Promotion II: configuring the marketing communications mix
16: Digital and social media marketing
Part Four: Marketing and Society
17: Not-for-profit and social marketing
18: Marketing, society, sustainability and ethics

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• Estudos de Gestão
• Vendas e marketing