Citizen Marketer

Citizen Marketer

Penney, Joel

Oxford University Press Inc

06/2017

264

Dura

Inglês

9780190658052

15 a 20 dias

510

Descrição não disponível.
Acknowledgements
Chapter 1: The Citizen Marketer Approach to Political Action
Chapter 2: The Historical Lineage of the Citizen Marketer
Chapter 3: Self-Labeled and Visible Identities
Chapter 4: Political Fans and Cheerleaders
Chapter 5: News Spreaders and Agenda-Setters
Chapter 6: Towards a Critical Literacy of the Citizen Marketer Approach
Methodological Appendix
Notes
References
Index