Citizen Marketer
Citizen Marketer
Penney, Joel
Oxford University Press Inc
06/2017
264
Mole
Inglês
9780190658069
15 a 20 dias
380
Chapter 1: The Citizen Marketer Approach to Political Action
Chapter 2: The Historical Lineage of the Citizen Marketer
Chapter 3: Self-Labeled and Visible Identities
Chapter 4: Political Fans and Cheerleaders
Chapter 5: News Spreaders and Agenda-Setters
Chapter 6: Towards a Critical Literacy of the Citizen Marketer Approach
Methodological Appendix
Notes
References
Index
Chapter 1: The Citizen Marketer Approach to Political Action
Chapter 2: The Historical Lineage of the Citizen Marketer
Chapter 3: Self-Labeled and Visible Identities
Chapter 4: Political Fans and Cheerleaders
Chapter 5: News Spreaders and Agenda-Setters
Chapter 6: Towards a Critical Literacy of the Citizen Marketer Approach
Methodological Appendix
Notes
References
Index