Better Brand Health
-10%
portes grátis
Better Brand Health
Measures and Metrics for a How Brands Grow World
Romaniuk, Jenni
Oxford University Press Australia
01/2023
256
Dura
Inglês
9780190340902
15 a 20 dias
Descrição não disponível.
1.Applying the Laws of Growth to Brand Health Tracking2.Brand Awareness3.Brand Attributes: Selection4.Brand Attributes: Measurement5.Mental Availability and Category Entry Points6.Mental Availability: Measurement and Metrics7.Brand Attributes: Analysis8.Brand Attitude9.Category Buying Behaviour10.Brand Buying11.Measuring Exposure to Marketing Activity12.Word-of-Mouth13.The Rise of the Machines?14.What about Physical Availability?15.A Final Note
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1.Applying the Laws of Growth to Brand Health Tracking2.Brand Awareness3.Brand Attributes: Selection4.Brand Attributes: Measurement5.Mental Availability and Category Entry Points6.Mental Availability: Measurement and Metrics7.Brand Attributes: Analysis8.Brand Attitude9.Category Buying Behaviour10.Brand Buying11.Measuring Exposure to Marketing Activity12.Word-of-Mouth13.The Rise of the Machines?14.What about Physical Availability?15.A Final Note
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
