Marketing
Marketing
A Very Short Introduction
Le Meunier-FitzHugh, Kenneth
Oxford University Press
02/2021
176
Mole
Inglês
9780198827337
15 a 20 dias
136
Descrição não disponível.
1: The nature of marketing
2: Market research
3: Marketing segmentation, targeting and positioning, and the role of branding
4: Customer and buyer behaviour and the value proposition
5: Marketing promotions (communications) and social media
6: Price and managing channels
7: Product, new product development and service marketing
8: The changing nature of marketing
Final reading
Index
2: Market research
3: Marketing segmentation, targeting and positioning, and the role of branding
4: Customer and buyer behaviour and the value proposition
5: Marketing promotions (communications) and social media
6: Price and managing channels
7: Product, new product development and service marketing
8: The changing nature of marketing
Final reading
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
1: The nature of marketing
2: Market research
3: Marketing segmentation, targeting and positioning, and the role of branding
4: Customer and buyer behaviour and the value proposition
5: Marketing promotions (communications) and social media
6: Price and managing channels
7: Product, new product development and service marketing
8: The changing nature of marketing
Final reading
Index
2: Market research
3: Marketing segmentation, targeting and positioning, and the role of branding
4: Customer and buyer behaviour and the value proposition
5: Marketing promotions (communications) and social media
6: Price and managing channels
7: Product, new product development and service marketing
8: The changing nature of marketing
Final reading
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
