Introduction to Management

David Paulson: Running case studyPart One Managing in context 1: Sarah Birrell Ivory and Emma Macdonald: Understanding management 2: Sarah Birrell Ivory and Emma Macdonald: Exploring organizations 3: Sarah Birrell Ivory and Emma Macdonald: Managing through disruptionPart Two Managing an Organization 4: Simon Brooks and Sarah Birrell Ivory: The external environment 5: Simon Brooks and Sarah Birrell Ivory: The internal environment: strategy and planning 6: Emily Yarrow and Sarah Birrell Ivory: Organizational culture and change managementPart Three Managing People 7: Catherine Berrington and Emma Macdonald: Human resource management 8: Ishbel McWha-Hermann and Emma Macdonald: Designing work well 9: Thomas Calvard, Sarah Birrell Ivory, and Emma Macdonald: Teams and organizational behaviour 10: Sarah Woolley and Emma Macdonald: Leading and influencingPart Four Managing through the Value Chain 11: Farah Arkadan and Emma Macdonald: Marketing 12: Anthony Alexander and Emma Macdonald: Operations and supply chain 13: Alexander Glosenberg and Emma Macdonald: Entrepreneurship and innovation

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• Gestão e técnicas de gestão