Marketing Tourism in South Africa

Part 1: Understanding marketing in the tourism industry
1: Tourism marketing principles
2: Characteristics of tourism marketing
Part 2: Gathering information for decision making
3: The tourism marketing environment
4: Tourism marketing planning
5: Tourism marketing research
Part 3: Analysing the tourism market
6: Segmentation, targeting and positioning
7: Consumer behaviour in tourism
Part 4: The tourism marketing mix
8: Tourism products
9: Pricing tourism products
10: Tourism distribution
11: Promoting and advertising tourism products
12: Sales promotion and personal selling strategies
13: Digital marketing and direct marketing strategies
14: Marketing collateral, public relations in tourism
Part 5: Understanding marketing issues in tourism
15: Service quality through internal and relationship marketing
16: Learning outcomes
17: Event marketing
18: Tourism trends and the future of tourism marketing

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• Indústria do turismo
• Vendas e marketing