Strategy

Strategy

Theory, Practice, Implementation

Mackay, David; Meadows, Maureen; Arevuo, Mikko

Oxford University Press

03/2023

704

Mole

Inglês

9780192845399

15 a 20 dias

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Part 1 Defining strategy meaning, process, and outcomes
1: Interpreting strategy
2: A process-practice model of strategy
3: Strategic decision-making in organizations
Part 2 Enhance knowledge of context
4: The sustainable strategic organization
5: External environment: macro, industry, and competitive settings
6: Internal environment: resources, capabilities, and activities
Part 3 Debate how to scope, compete, and perform
7: Corporate strategy and structure
8: Strategies for achieving competitive advantage
9: Functional strategy and performance
Part 4 Shape strategy to context and objectives
10: Strategies for growth
11: Innovation, disruption, and digitalization
12: Competing in a globalized world
Part 5 Activate and sustain strategic performance
13: Leading strategic change initiatives
14: Strategic leadership for an ever-changing world
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