Understanding Strategic Management

Understanding Strategic Management

Henry, Anthony

Oxford University Press

04/2025

440

Mole

9780198910893

Pré-lançamento - envio 15 a 20 dias após a sua edição

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What is Strategy?1:
1: What is Strategy?
Strategic Analysis2:
2: Evaluating the Macro-environment
3: Industry Analysis
4: The Organization: Value-creating Activities
5: The Internal Environment: A Resource-based View of Strategy
Strategy Formulation3:
6: Business Strategy
7: Entrepreneurship and Innovation
8: Corporate Strategy
9: International Strategy
Strategy Implementation4:
10: Organizational Structures and Strategic Change
11: Strategic Leadership
12: Corporate Governance and Corporate Social Responsibility
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