Understanding Strategic Management

Understanding Strategic Management

Henry, Anthony E.

Oxford University Press

07/2021

408

Mole

Inglês

9780198859833

15 a 20 dias

892

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Part One: What is Strategy? 1: What is strategy?Part Two: Strategic Analysis 2: Evaluating the macro-environment 3: Industry analysis 4: The Internal Environment: value-creating activities 5: The Internal Environment: a resource-based view of strategyPart Three: Strategy Formulation 6: Business strategy 7: Corporate strategy 8: International strategyPart Four: Strategy Implementation 9: Organizational structures and strategic change 10: Strategic leadership 11: Corporate governance
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