Navigating the New Retail Landscape

Navigating the New Retail Landscape

A Guide for Business Leaders

Treadgold, Alan; Reynolds, Jonathan

Oxford University Press

06/2016

278

Dura

Inglês

9780198745754

15 a 20 dias

594

Descrição não disponível.
1: Introduction
2: The New Landscape for Customer Engagement
3: The Transformational Role of Technology
4: The Changing Physical Landscape of Retailing
5: New Dimensions in Retail Industry Internationalisation
6: The Emergence of New Business Models
7: Summary of Part 1
8: Reimagining the Retail Store
9: Delivering the Omni-Channel Experience
10: The New Needs of the Retail Enterprise
11: The New Needs of Retail Business Leaders
12: Conclusion: Future Challenges and Opportunities
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